3-Dimensional Advertising and Prime Positioning

If you have ever watched a football match in your life, then you have probably fallen for the 3 dimensional advertising mind trick on either side of the goals.  It's okay, you're not alone, everybody cringes the first time they see a player about to 'trip' over the sign.  If you don't know what I'm talking about, here you go:

TV viewers see:

But in reality it's flat:

Genius!  The company LogoPaint saw a chance to exploit the most valuable space on the field without endangering the players or blocking the line of sight for spectators.  They entice the market by stating that 50-80% of football sponsorship comes from TV exposure (not to mention the numerous replays that circle the internet) and that over 500 football clubs use this form of advertising (including the biggest names in football).